Sourcing the resources to make an Explainer Video with no budget

Making an explainer video can be a whole lot of fun, but it can also be much tricksier than it may at first seem. Nailing the concept is key, otherwise you can dither for days, weeks and even months ... trust me, I did. 

Once you're out of the starting blocks though, it can really start to become a lot of fun sourcing all the music and imagery to colour your concept. Making this pilot video on a zero budget was an interesting exercise in trawling the web to find all the available freebie gems. We do plan to compile a comprehensive list of the best freebie sites we discovered, along with all of their accompanying pros and cons, but, for now, here are a few of our favourites to get you started:

  • http://deathtothestockphoto.com
  • http://negativespace.co
  • http://www.gratisography.com
  • https://unsplash.com
  • https://stocksnap.io
  • http://www.lifeofpix.com
  • http://www.lifeofvids.com

It is such a treat to discover free to use imagery out there but the available options are obviously limited. Truly representative images of African people are as scarce as honest politicians. But we can change this if we all contribute to the stockpile. On many of these sites you can register as a contributor with varying degrees of associated rewards. Sign up. Send an image. Support the growth of free to use images.

Here is a look at the results of pilot collaboration between ourselves and Mango OMC, an integrated communications agency based in Cape Town, South Africa.